How many times do you find yourself browsing the web, hopping from one site to the next and actually finding some pretty cool blogs? It happens to me all the time and I have every intention of going back to some of those blogs to read more. Sometimes I even remember to bookmark them. But the chances of me ever finding my way back there or digging through my list of hundreds of browser bookmarks are slim to none. And the vast majority of people that stumble across your blog are the same way. That’s not a very effective way to grow a loyal readership.

That’s why it is crucial to get those readers on your email list. Once you do that you can bring them back over and over again. You can send out a quick little email inviting them to read your latest blog post. But it doesn’t stop there. Continue reading →

If there’s one thing I see a lot of bloggers do wrong, it’s not giving their readers anything to do at the end of the blog post. Put yourself in the shoes of your readers. You read a great article, get to the end and there’s no call to action. What do you do? You go back to Facebook or go watch some cat videos on YouTube. Why not give your readers something more. What if they wouldn’t mind learning more from you or connecting with you via email or social media or even take you up on a product recommendation? That’s what a call to action at the end of your blog posts is all about.

Encourage Them to Comment and Interact with You

One of the easiest ways to craft a call to action is to ask your readers to leave you a comment. Invite them to share their own experiences on the topic, a tip, a recipe etc. In other words, ask them to comment on the post. Continue reading →