How to Blog

Every few months we get some new advice from a blogging guru saying that our blog posts need to be longer, or shorter, or that they should be broken up into 10 pages of bite-sized chunks… it can make you crazy. Let’s talk about this. How long should your blog posts really be?

It would be great if there was a magic number that guaranteed best results, wouldn’t it? But that’s like asking someone to tell you how long your conversations with other people should be. Sometimes it’s nothing more than a few words or sentences; sometimes you have a nice long talk. It all depends on how much you have to say to each other, doesn’t it? Continue reading

Why Breaking Up Your Content and Making It Easy to Scan is ImportantLet me ask you something. How much content is thrown at you on any given day? It’s a lot, isn’t it? We’re bombarded by articles, social media posts, emails, podcasts, videos etc. We come across a lot more content than we could possibly consume any given day. And chances are that a lot of it is good stuff.

As a result, we’ve all gotten pretty good at scanning and then picking and choosing what we actually want to read, watch, or listen to. And that’s why it is important to break up your content and make it easy for your readers to scan through it.

If you can’t show them at a glance what the post is about, chances are pretty good that they’ll move on to something else. Here are a couple of different things you can do to break up your post and make sure it’s easy to scan.

Use Headlines and Sub-Heads

Take a look at this post. Do you see how I’m breaking the different elements of making a post easy to scan down into subheadings? You can do the same with your blog post. Think of the outline of your post. Each point in your outline could be a subheading. Start with those and then fill in the content. Continue reading