How to Blog
Blogging can feel like a very one-sided conversation sometimes. You’re sitting there, typing away, and sharing content with your readers. But you don’t hear anything back. They read and respond with silence. The good news is that it doesn’t have to be that way.
Blogs were designed to facilitate engagement and communications. There’s a reason you can leave comments and all it takes is a little encouragement to get your own readers to do that on your blog. Combine that with a little social media interaction and there’s no reason you can’t turn this into a fully engaged conversation that will help you grow a loyal base of fans.
Because let’s face it, while it’s nice for our ego to get lots of comments and interactions, when you’re blogging for a living what really counts is making enough money to pay your bills at the end of the month. And for that to happen you need a loyal audience that not only knows, likes, and trusts you but is also comfortable spending money with you or your sponsors. And for that to happen you need an engaged audience. Continue reading
How many times do you find yourself browsing the web, hopping from one site to the next and actually finding some pretty cool blogs? It happens to me all the time and I have every intention of going back to some of those blogs to read more. Sometimes I even remember to bookmark them. But the chances of me ever finding my way back there or digging through my list of hundreds of browser bookmarks are slim to none. And the vast majority of people that stumble across your blog are the same way. That’s not a very effective way to grow a loyal readership.
That’s why it is crucial to get those readers on your email list. Once you do that you can bring them back over and over again. You can send out a quick little email inviting them to read your latest blog post. But it doesn’t stop there. Continue reading
If there’s one thing I see a lot of bloggers do wrong, it’s not giving their readers anything to do at the end of the blog post. Put yourself in the shoes of your readers. You read a great article, get to the end and there’s no call to action. What do you do? You go back to Facebook or go watch some cat videos on YouTube. Why not give your readers something more. What if they wouldn’t mind learning more from you or connecting with you via email or social media or even take you up on a product recommendation? That’s what a call to action at the end of your blog posts is all about.
Encourage Them to Comment and Interact with You
One of the easiest ways to craft a call to action is to ask your readers to leave you a comment. Invite them to share their own experiences on the topic, a tip, a recipe etc. In other words, ask them to comment on the post. Continue reading