Business Tips

Accepting and Sending Online PaymentsOne of the greatest inventions in the last 20 years has to be the ability to accept and send payments to anyone online. There are many services that have popped up to enable this ability, but none has infiltrated the market quite like PayPal.

While PayPal is the standard by which others aspire, it’s still a good idea to have more than one way to accept and send payments online. Having a backup method can avoid issues with cash flow, as well as give you a backup in case of fraudulent activity on your account. Anytime you use any method of payment, other than cash in person, there is always the potential for fraud.

Read Every Website’s Privacy Policy

Before you do business via any website, read their entire privacy policy to ensure that they are following the law. Any website that sells anything, physical, digital or service related that doesn’t have a privacy policy could be a sign of a serious problem and even fraudulent activity. Continue reading

Top Ten Creative Ways Your Business Can Use MircoblogsMicroblogging sites are a great way to get more attention for your business. So what is a microblogging site? A microblog is a site like Twitter or Tumblr that acts as a social media site which allows you to blog but limits the length of your posts. Microblogs typically only allow posts to be between 140 and 200 characters, which means your message has to be short and sweet.

These platforms are great for engaging customers because they don’t force people to read long posts. Instead it does just the opposite and gets people’s attention quickly. Let’s take a look at ten ways your business can use these microblogs to succeed.

1 – Give Away Free Stuff

If there’s one thing you will have learned already when it comes to running a business, it’s that people like free stuff. Asking a question in a post and telling people that whoever responds with the best answer will win a free product is a great way to get people talking. Your followers will keep adding answers to the post in hopes of getting something for free. Continue reading

Six Simple Ways Your Small Business Can Distinguish Itself from the RestWhen it comes to starting a business it’s certainly a challenge. Getting your feet off the ground and establishing your brand is no easy task, but it’s not impossible either. In order to get some attention in the business world you need to think out of the box and find a way to set your business apart from the rest of the pack. There are some simple things you can do to achieve this, and we’re going to take a look at some ideas that will help people identify your brand.

1 – Know Your Audience

First and foremost you have to know who your audience is. You don’t want to be selling car parts to someone that’s looking for gardening supplies. Identify your audience. What are they looking for? What do they need? What other things besides what you’re offering are they interested in? Continue reading