How to Blog
Before you sit down and write the first word of your next blog post, stop and think about what you want to accomplish with your post. What’s your goal? How is this blog post going to help you accomplish something to help you move forward with your business.
Here are some questions you may want to ask yourself:
- Are you writing a post that you hope will get shared across social media and grow your reach?
- Are you writing a post that also invites readers to join your email list so you can get back in touch later?
- Are you writing a post to get the attention of a big brand you’d like to work with?
- Are you writing a blog post to start a conversation with your existing readership?
- Are you writing a blog post with the end goal of selling your readers a product?
- Are you writing a blog post to start a conversation with a fellow blogger in hopes of growing a mutually profitable relationship?
The most important part of your blog post is your title. If you don’t grab your reader’s’ attention with the title and get them to actually read the post, nothing you put inside the post matters. It doesn’t matter how great and helpful your content is. IT doesn’t matter what offers or affiliate links you have in your post and it doesn’t matter who sponsored you to write it. If you can’t get them to read it, the blog post doesn’t do you much good.
And when it comes to getting free search engine traffic, your title is important as well. It is the most important factor when it comes to getting your content to rank. Yes, there are plenty of other factors, but a good title with the right keywords in it will do more good than anything else you do.
How do you go about writing a good attention grabbing blog post title then? I suggest you start with a working title for your post and craft your content. Then come back and work on the finalized headline, implementing as many of the tips below as you can. Continue reading
Every few months we get some new advice from a blogging guru saying that our blog posts need to be longer, or shorter, or that they should be broken up into 10 pages of bite-sized chunks… it can make you crazy. Let’s talk about this. How long should your blog posts really be?
It would be great if there was a magic number that guaranteed best results, wouldn’t it? But that’s like asking someone to tell you how long your conversations with other people should be. Sometimes it’s nothing more than a few words or sentences; sometimes you have a nice long talk. It all depends on how much you have to say to each other, doesn’t it?
The same approach works well with your blog posts. Sometimes you’re sharing just a quick tip or a recipe for example. In that case something around 200 to 300 words will do just fine. Add a pretty picture and call it good. Continue reading