Website Info

What Makes a Website Link-Worthy?The days of reciprocal links with irrelevant sites are long gone. Today search engines (and by search engines you know we mean “Google Search”) require that the links to your site and from your site be authorities to be worth anything.

Your Website Needs Useful, Informative, Accurate, Reliable and Promoted Content

Don’t put filler content on your website. Every bit of content should be useful, informative and accurate. In addition, it’s important that your audience knows that the content is reliable in terms of well-written and well-researched pieces. It’s also important that you promote every last bit of content that you put on your site. If you’re not proud enough of your content to promote it, why would anyone else be linking to you? Continue reading

What Is SSL Encryption and Why Is It Important?One thing everyone knows about the internet is that you’ve got to be careful when it comes to protecting your private information. There are many people out there who want to hijack your information and use it for their own personal gain. This is obviously something you want to avoid.

If you’re trying to play it safe while surfing the internet, you need to make sure you’re using a website you can trust. You can verify this by making sure the sites you visit use SSL protocol.

How SSL Protocol Works

SSL was developed by Netscape as a means to make the internet a little bit safer. SSL stands for “Secure Sockets Layer.” It’s a protocol that was developed which allows you to transmit private documents and data on the internet. SSL keeps your data encrypted by using a cryptographic system made up of two separate keys. The first key is public and the second key, which belongs to the user receiving the data, is private. Continue reading

Upgrading Software - Should You Always Do It?One of the biggest questions many small business owners have is whether they should upgrade their software regularly. The answer isn’t as simple as you might think. When it comes to certain types of software you should upgrade it as soon as possible, and other types can wait. Knowing which can wait and which can’t is very important.

Websites and Online Software

Many cloud-based software solutions offer free upgrades, and when it comes to these you should upgrade as soon as possible. For instance, WordPress lets you know inside the Dashboard when an upgrade is available and in some cases automatically updates it for you if you set it up that way. Upgrading your WordPress software is essential, as it will help prevent hackers from invading and harming your site. Continue reading