The days of reciprocal links with irrelevant sites are long gone. Today search engines (and by search engines you know we mean “Google Search”) require that the links to your site and from your site be authorities to be worth anything.
Your Website Needs Useful, Informative, Accurate, Reliable and Promoted Content
Don’t put filler content on your website. Every bit of content should be useful, informative and accurate. In addition, it’s important that your audience knows that the content is reliable in terms of well-written and well-researched pieces. It’s also important that you promote every last bit of content that you put on your site. If you’re not proud enough of your content to promote it, why would anyone else be linking to you?
Your Website Should Be Up-to-Date with Technology
Mobile friendly was the buzz word a year or two ago; now the phrase is “responsive design”. A website designed responsively will work well on any device. Nothing is worse than trying to link to a shared article and find out that you cannot comfortably read it on your smartphone or iPad.
Convert all online real-estate to responsive designed sites and you’ll become that much more link-worthy to relevant sites. In addition to responsive design, pay attention to all the technical elements of your site so that your website always stays up to date in terms of what your audience expects technology-wise.
Your Website Should Look the Part
This goes to being up-to-date with technology but also in terms of the design of your site. If you had a successful site in the 90s and you’ve not changed it, it’s way past time to change it. There exists many different formats today for a website. Gone are the typical banner at the time and two side bars. Sites are now much more dynamic in appearance. Thankfully, with software like self-hosted WordPress, you too can have a seriously competitive up-to-date and great-looking website that won’t blind visitors or appear old-fashioned.
Your Website Should Speak Directly to Your Audience
Outside of the look and feel of your website and your content, you need to be sure that everything speaks directly to your own audience. Don’t try to appeal to others just because you want links. Appeal to your audience instead. You should be able to create very detailed personas of your audience. These personas are who you will be creating and curating content for. You want your website to be the one-stop place for anyone who needs information on your niche.
By becoming the most authoritative site that you can for your niche as well as looking the part with an up-to-date website, you’ll certainly become more link-worthy. But, it’s most important to remember that you should always speak directly to your audience in terms of the look and feel of your site, and the content that you put on it. By doing so your website will become very link-worthy in no time.